The recent journey of That Flower Feeling ( TFF ) Marketing Team to the IFTF ( International Floriculture Trade Fair ) and Aalsmeer Trade show in the Netherlands pit a significant chapter in the substructure ’s pursuit to integrate the joyfulness of flowers into the day-after-day lifetime of multitude , specially in the vast U.S. market .
Joost Bongaerts , Jeanne Boes and Steve Dionne
Led by key members of TFF Marketing Committee , including Joost Bongaerts , Jeanne Boes , and Steve Dionne , the team immersed themselves in dynamic conversation with growers , breeders , and exporters from around the earthly concern . These dialogues were center on establish meaningful relationships and raising funds for That Flower Feeling political campaign , and talk over the grandness of this groundbreaking peak movement that has captured the imagination of the American food market .
Their temporary worker hostess staff with left to right Mop Wink , Jeanne Boes of TFF ( in center ) & Monica Reijmers
cardinal to TFF ’s success is the national advertising campaign , " peak , Self Care Made Easy . " This award - winning campaign has not only earned outside and national marketing accolades but has also ignited a floral gyration in the United States . With a reach of over 95 million consumers across digital and social medium platform , the effort goes beyond just promoting flowers ; it is a movement to instill lives with the numerous benefits of flowers .
Through analytics and penetration from stress groups , TFF observed a singular shift in consumer behavior . The intent to purchase unused flowers increased importantly , with millions extract a newfound inclination towards incorporating bloom into their self - care routines .
The strategical coaction with over 800 flowered companies , spanning from raiser to local florists , has amplify the campaign ’s impact . These partnerships ensure the widespread dissemination of TFF ’s message , weaving a tapestry of flowered appreciation across communities .
A meeting with The Holland Flower Council at the Aalsmeer trade middling where we excuse the TFF campaign and get word about how they are promoting flowers in Germany , England , France and The Netherlands
The success of TFF ’s campaign goes beyond prosody , they say . " It is about civilise an emotional connection , embodying " That Flower feel " - a sentiment that exceed occasion , permeating the essence of everyday animation . flush , accord to TFF , are not just ornamental ; they are remedial , a natural dose of joy and advantageousness . "
As TFF continues its journey , a new advisory circuit card has emerged to provide counseling in fundraising , marketing , and strategical budgeting . This collaborative effort , encompassing diverse manufacture section , underscores the dedication to sustaining this blossoming enterprise .
confront TFF assets to Liat Shemer Global Marketing Manager Danziger and they have begin to tolerate the campaign
For those eager to join this transformative movement , TFF offer barren marketing assets , advance participation from wholesalers , growers , florists , and someone passionate about further a deeper appreciation for flower . These asset are not merely promotional cloth ; they serve well as catalysts for change , sparking conversations and instilling the effect of flush in workaday tale .
Jurjen ( Jay ) Ilsink ( Growth Manager Interplant ) made a pledge loyalty on behalf of the World of Spray Roses a mathematical group of 20 rose growers
The write up of That Flower touch live beyond trade display and campaigns ; " it is an ode to the beauty of collaboration , a celebration of nature ’s bounty , and the pursual of heighten lives through flowers . With every petal , TFF ’s vision of making flower an entire part of everyday life history in the United States blooms a little brighter , one centre , one habitation at a time . "
For more entropy on how you and your business organisation can participate and donate sojourn : https://thatflowerfeeling.org / for direct tangency electronic mail Vanessa Leite at[email protected ] .
