" The botanical cyclamen are make full a missing musical composition in our puzzle , enabling us to proffer a complete cyclamen series , " says Héloïse Morel of Morel . On December 15 , this Gallic Cyclamen persicum stock breeder and sow produceracquiredKwekerij Koen . " It was a brilliant chance to obtain breeding work already well advanced on botanical and almost all existing metal money . "
Héloïse Morel , with Petit Moulin , but with the botanic Cyclamen purpurascens in the background ( leftover )
broaden assortmentHistorically , Morel is famous for creating new variety show and innovating . Since the 80s , they have marketed over 350 loan-blend F1s , including many stock and unequalled varieties ( from mini to maxi ) . They had already developed a strong interest in botanical Cyclamen purpurascens and start out a collection , but this acquisition allowed them to significantly branch out their kitchen range . " This accomplishment enable us to tread up our approaching as a passionate and responsible creator of varieties and to take a practical approach to creating new form that are more liberal of extreme climatic circumstance and more scotch in their production cycle . "
Over a define flow , Morel ’s inquiry department will be learning how to solve best with the various species from Aad Koen , the old owner of Koen Kwekerij . " Our team is beguiled to work with him and this new fabric . "
The botanical cyclamen display at the IPM Essen 2024
decisively implementing the growth plan"With this skill , we are decisively follow through our development plan , and we will thus strengthen our stead as a leader in cyclamen breeding , broaden our genetic offering in line with the Group ’s strong and concrete insurance policy of Corporate Social Responsibility , and assure the persistence and development of Koen ’s client overhaul . "
Internation expansionMorel will not only continue to serve Koen ’s existing customers , they will also keep the staff in billet . On top of that , they will develop international deal by taking advantage of Morel ’s blanket electronic internet . " And thanks to our team of field technician , we will take up the challenge of strengthening our " à la carte " advice service with these species that are new to us . "
place on the long - termIn the long term , Morel aims to branch out their range by impart repeated botanical mintage that allow for Cyclamen purpurascens to be used for other purposes , like garden , underground , and green spaces . In line of credit with that , they aim to offer products that run across both consumer tasting and the current movement of a return to " nature " with plants that resow naturally and consume less water and plant food , which fully follow our CSR approach .
Lots of interestMorel presented this new range of botanical cyclamen from the Aad Koen Selection at the IPM Essen 2024 , which take office last calendar month , and according to Héloïse , the interest was large . " We were pleasantly surprise by the interest aroused by our small botanic exhibit , which , at this prison term of class , in the main shows C. Coum diverseness . And not only from our survive contacts but it also get the heart of our new prospects . I think it is because multitude are happy to study that we ’re go to bid these raw cyclamen specie and that we ’re also going to select them to make them more attractive . "
For more information : Héloïse Morel , Research & CommunicationS.A.S. MOREL Diffusion2565 , Rue de Montourey83600 Fréjus , FranceEmail:[email protected]www.cyclamen.com
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