The first calendar week of March prove the vulnerability of the flower marketplace due to the Coronavirus . " The market was perfectly frozen and was n’t quick for this " , say Bohdan Tustanivskyi of Profiflora , a consultancy company for commercial enterprise in the floriculture industry . " Now , we can analyze the problems and think about avoid it in the penny-pinching future . " He share his first conclusion of the heyday market during this COVID-19 pandemic and recommendations for the manufacture to develop in the future .
DiversificationTustanivskyi stresses that most raiser concentrate on one focus : vendue , sweeping or retail , and diversification is call for . " As we see and understand now : agriculturalist necessitate to find new ways of sales . It takes more sentence , it require more strength and it involve a large governing of invoicing , deliveries , phone calls et cetera . But the first affair that need to be done - is thinking about dissimilar sales channel . "
on-line salesOver the last week , on-line sale increased sharply with many company starting to sell directly to the consumer . it produce immense new possibility for flower supplier , but consort to Tustanivskyi , most countries are not quick for B2C online orders . " If it ’s done , a passel of complaints add up from the clients : ' it ’s unvoiced to order ' , ' there ’s a very small range of choice ' , ' we have to wait very long ' , etc . particularly in Eastern Europe . It ’s a novel grocery where it is really arduous to unionise one platform for the whole country . It is a freehanded chance for little local companies in every townsfolk to do sales through social medium . It call for to be simple , fast , and what it look like on the picture is how it should look in real living . "
Country and businessA common policy for the bloom market arm with governments is another level he highlights . For long time , there has n’t been such a coarse policy , but has proven to be necessary as the flower marketplace is injure due to Corona , more than any other branch . " presently , it is treated like in the retail , the energy manufacture , coal , and others . If we want to have a profligate decision from the government , the flower outgrowth has to be on top of it . "
Grower and supplierThe principal problem are on the shoulders of the cultivator , he continues . " In other businesses , we see that supplier somehow deflect big loss by making the billet hire smaller , rent multitude work half days and thus reducing labour toll , or not make gross profit . If we compare that with grower , they ca n’t stop the heating or CO2 because it will obliterate the flowers . agriculturalist are losing millions and many of them involve a lot of support . "
LogisticsThe heyday market is very drug-addicted on logistics . " The position inside Europe is not so bad , but around the world it is . There are no rider flights from Africa ( 30 % of all the bloom deliveries ) and the cargo goes down 30 - 40 % . So the growers in Zambia , Rwanda and Kenya are rationalise off from Europe . Also , cargo costs double as much , up to 5 euros per kg . The situation from Columbia and Ecuador is alike . "
Holes in the marketNo matter the mesmerism and the situation , growers need to crop on maximal as chances will arise again . " Even though , everyone is minimizing price now , after COVID-19 there will be mess in the market . In Poland for case , there is a fully grown want of local bloom . "
For more info : ProfifloraBohdan Tustanivskyiwww.profiflora.pl[email protect ]
