The FleuroStar Award 2023 - 24 of Fleuroselect has been awarded to Mandevilla Sundaville Double Blush Pink from MNP / Suntory . Klaas Droog , Sales & License Manager , Francesca Lanzillotta , Marketing & Communications Manager , Erwin Giezen , Head Communications , Marketing & Trade , and colleagues accepted the pillage from Fleuroselect President Karol Pawlak and Secretary General Ann Jennen .
Mandeville Sundaville Double Blush Pink from MNP / Suntory was vie against Capsicum annuum Purple Sunset F1 from Prudac , Fuchsia Ballerina Arabesque from Dümmen Orange , Impatiens walleriana Glimmer Appleblossom from Florensis , Lantana camara Playa Sun Juana from Selecta one and Pelargonium zonale Solfaro Lisboa from Brandkamp .
Double heyday , double happinessSpecial about Sundaville Double Blush Pink are its double flowers . " It is the first - ever double flowered Mandevilla ever existed . And the pink of the double prime give gamey line with the shiny emerald foliage . Sundaville ® has become an established brand name on the securities industry , and this Modern sort summate to its solid and groundbreaking report . "
The Newey Group and GASA join juryIn total , over 40 professional in nurture , yield , trade and retail evaluate each entranceway on the point of cut-rate sale attraction and commercial potential . Each jury member has seen the plant in closemouthed law of proximity at one of the eight locations that exhibit FleuroStar entryway during FlowerTrials ® in The Netherlands .
Heike Gronemann , Chairman of the FleuroStar Jury : " We are very proud of the fact that high - level players in the mart such as Blume 2000 , Intratuin , Jardiland , Waterdrinker , Royal Lemkes , Gärtner Poetschke , Royal FloraHolland , and Emsflower are unforced to assess our prospect . We are particularly proud of that also the Newey Group and GASA have agreed to join our panel this yr . FleuroStar ’s success and believability is due to the diversity and expertise of our panel . "
Extensive marketing support for Sundaville Double Blush PinkThe Modern FleuroStar winner will receive considerable merchandising support to turn its market place introduction into a success . Next to conduct an external press campaign , Fleuroselect boost the new achiever at craft fair and industriousness events . Waterdrinker , major Dutch wholesaler selling to external garden nerve center and florist , will offer premium product emplacement during 3 - 4 calendar week at its Green Trade Center next season . Pull Position , a marketing way specializing in retail furtherance , offers a seamster - made marketing undertaking , whereas Desch dedicates a full bedspread in its next lifestyle folder to the new winner .
For more information : Fleuroselect[email protected]www.fleuroselect.com
