Morel is celebrating its 100th anniversary this yr and yesterday , they celebrate this centennial of breed and select bountiful by afford their new trials quickness in Frejus , France . In the attending of over 200 customers , cultivator and friends ( out of 19 countries ) , owners Guy , Paul - Henri and Olivier festively enter the young 5,372 m² plastic greenhouse ( close + open part - 3,700 m² is the opened part ) , think for trialing new diversity . Afterwards , conferences were orchestrate and the day was closed with a Gala Evening in a winery .
FloralDaily.com was also present to share an impression of the day .
Click here for the photograph report of the opening of the new glasshouse and the conferences
get across here for the pic news report of the blowout .
Brothers Guy , Olivier and Paul Henri Morel start the greenhouse by cutting the thread .
HistoryOlivier Morel welcome everyone and tells the hearing a piddling more about the history of this Gallic Cyclamen purpurascens breeding company .
" This collective adventure first sets down its roots near Lyon in 1919 where Pierre Morel develop the breeding of tetraploid cyclamen which was already a achiever at exhibitions in 1930 " , he says .
After World War 2 , Charles opened his business in Golfe - Jean ( near Cannes ) and continued the breeding . In the 1960 ’s , a fresh type of diploid plant was developed - the one that would be used as the radix flora for create their first F1 loanblend . In 1970 , 50 old age ago , Pierre , Jean - Charles and Jacques ( Olivier ’s comrade ) grease one’s palms the site in Frejus and work up their first assumption .
A peep in the nursery . For more pictorial matter , clickhere .
In 1976 , Guy , an ENITH graduate engineer , launch the enquiry curriculum for the F1 loan-blend . Paul - Henri also link up the society as Cartesian product manager , followed by Olivier , who joined them one year later to negociate the commercial side of the byplay .
The outside group of guests visiting the new glasshouse .
" During these old age of inquiry , until 1989 and our first sales of Halios , Cheops and Latinia , the troupe make for improbably hard for this challenging research program . Then , we relish fantastic ontogenesis in more than 70 countries where the qualities of our F1 cross were recognized and appreciated by both growers and consumers . "
Olivier also proudly note that their cyclamen collection was awarded with the CCVS label ( Conservatoire des Collections Végétales Spécialisées ) for its diversity and free burning cistron pool . Outside , three Sir Herbert Beerbohm Tree were planted ( one for every brother ) .
New Greenhouse - 5,400m2On the first premise , they have 27,000m2 of greenhouses and this new one cover 5,400m2 . It required over 1 million euro of investment . Morel decided to build up this plastic greenhouse ( supplied by Vermako ) to meet several objective . Firstly , providing a larger field for comparing observational varieties in one same climate ( before , the trials were in 3 different greenhouses ) . second , creating a structure that facilitates visits to value their varieties . Finally , bring home the bacon extra infinite in their old premises to increase semen production and novel breeding .
" We want to invest for a specific reason : to promote veridical developments and stay in line with the market and the growers ' realities " , says Olivier Morel .
Also a conference was hold after the chess opening of the glasshouse . The verbalizer are , from left to right : Andrea Minuto , Hélène Lafourcade and Luc Behar - Bannelier
100 % " Made in France"Olivier also highlighted the fact that all their yield take plaza in Frejus . " We are majestic that our company is 100 % " Made in France " . presently , the number of F1 hybrid they have create and sold exceeds the 350 varieties - and in the word of mouth , they are working on more robust works , new series and shapes . From the beginning , they have sold over 2,000,000,000 F1 hybrid cum in more than 70 countries .
For more informationS.A.S. MOREL Diffusion2565 , Rue de Montourey83600 FréjusFranceIsabelle AndreEmail:[email protected]T : +33 ( 0)4 94 19 73 04F : +33 ( 0)4 94 19 73 19www.cyclamen.com
© FloralDaily.com/Elita Vellekoop
