In this clause Royal FloraHolland ’s chief operating officer Pieter Bootsma shares his view on the past times and/or come month . The following is his perspective on the month of January .
We ’ve hit the ground running . We started January with my first video subject matter and now here is my first monthly pillar . In it , I would like to take you through the exploitation in our cooperative . There is quite a lot in the pipeline . Therefore , I can not but be selective in the topics I address . The common thread for RFH is form by the four goal I discussed in the picture at the kickoff of January : positive results , concrete strategy choices , adorn in our logistics hub and a future tense - proof cooperative . Our platform is , so to speak , the ' highway ' in floriculture , offer an optimum logistics and digital infrastructure that the whole sector uses . This platform and the conjunct need to be maintained and future - proof . That is why we have drawn up a plan until 2030 with concrete footprint and investments so that we can respond to increasing lawmaking and regulations , safety requirements and sustainability . We will talk about this with the Supervisory Board , members ' council and members ' council presently . Regarding our first objective , I am gallant that we can already describe that we have written black figures for 2024 . That was a hard hope to our extremity and what you promise you want to deliver .
It is great that even in the first month of the new year we are already showing great results . price for both trim back flowers and houseplants were well above those of the same calendar month a year ago . Buyers also paid higher prices for products with more supplying . That makes me optimistic . I attended the boot - off of the tulip season at Museumplein . The picking garden with 200,000 tulips was again a great success . G of interested masses from all over the human beings braved the cold and enjoyed the colourful flower garden . It proves how democratic wise flush are even today . The next of import day is Valentine ’s Day on Friday , February 14 . My friends at KLM Cargo have promise us to deploy enough cargo content to the Netherlands to get together the high demand from home and afield .
Last workweek , I visited the IPM in Essen . This is only ordered , as Germany is our principal export market . In that mart , our joint venture Veiling Rhein - Maas ( VRM ) plays an important function . Over 60 percentage of VRM ’s revenue make out from supplies from our fellow member . As we sleep together , major shareholders Landgard and RFH jointly commissioned a strategic study on the futurity of VRM last year . The joint goal is to further strengthen VRM . I had a very good conversation with my colleague Oliver Manns , chief executive officer of Landgard . With a substantial VRM in a strategic fix just across the border in Germany , we can strategically expand our web of hubs . There really are win - winnings opportunities here .
Of course , we are not seat still ourselves . We recently started an experiment with multi - transaction auctioning ( MTV ) on clock C08 . The speed of auctioning on that clock increased by over 13 percentage ( a clock time addition of 20 minutes ) , and at the same time , there was about 5 per cent better pricing . This is important for funding among both growers and buyer . Based on these resolution , we decided to extend MTV to all rose clocks . Another significant milestone is the commissioning of the new order pluck algorithm at our hub in Rijnsburg . This is a very of import step for Royal FloraHolland . This algorithm improves routing within the order of magnitude picking operation . This is drop dead to provide further necessary efficiency melioration .
Finally , I would like to stress the grandness of further sustainability in our sphere . I look at ourselves first . We can accomplish a raft by making our hub more sustainable : reduction of CO2 emissions and energy phthisis . A sustainable floriculture sphere also includes sustainable logistics . As a sphere , we will also have to take step . In this regard , 7 February 2025 is an important milepost in our roadmap to a sustainable future with FSI authentication for the majority of our raiser . limpidity regarding the content and pricing of the small - scale grower scheme will be cater in this quarter . This is necessary to maintain support for floriculture in society and politics .
reservoir : Royal FloraHolland
