'' now , promoting the benefits of Sir Herbert Beerbohm Tree , flowers and plant is both an chance and a challenge , " states Valhor . This French organization seeks to make up actors in the floricultural and horticultural sector . According to Valhor , presently , inflation and environmental developments restrain flower sales in France . Yet , they believe that a communication crusade kick in to increased demand and a lively industry .
An overview of the decorative market place in the hexagonValhor : " The Gallic flower securities industry focuses on local sales rather than exports . To exemplify , exports constitute only 6 % of raiser ' sales . In France , the most cultivated cutting - bloom are peony , anemone , and gerberas . Flower cultivation contract principally place in the region Provence - Alpes - Côte d’Azur , and Pays de la Loire .
France also produces out-of-door plants . Chrysanthemums , and geranium . These are often develop in Pays - de - la - Loire , and Grand Est . Pansies and petunia lean to be grown in Pays - de - la - Loire , and in Rhône - Alpes - Auvergne . Garden rose George Bush , bush , and trees often originates from Pays - de - la - Loire River and from Rhône - Alpes - Auvergne .
Among French consumers peonies roses , lilies , and tulips are high in need , as well as orchids , hyacinths , poinsettia . Popular bedding plants let in geranium , mandevilla , begonia , petunia , pansy , Helleborus , and dianthus . When it derive to trees and Dubyuh , rose Bush , olive tree , lilac-colored , hydrangeas , and ling are in the top of annual consumption . "
Source : Kantar consumer resume for FranceAgriMer and Valhor
pomposity and water restrictionsThe Valhor squad highlight that the French flowered industriousness is presently nab with the effects of inflation and drought , saying : " After an increase during the Covid-19 pandemic , like other countries , France has to consider with inflation . Aside from that , the manufacture recently had to cope with wry summers which were accompanied by weewee confinement in some areas . Moreover , they need to comply and adapt to a series of government measures concerning environmental sustainability . Climate change combined with water management is a true challenge . As a result of these developments , flowers , plant , and trees may be less bought for ornamental purposes . "
Turning a challenge into an opportunityTo respond to this situation , Valhor created a communicating campaign that promotes the benefits of ornamentals for genial health , well - being , and sustainability . " The campaign does not only highlight these positive effect . The hunting expedition also partake advice on how people can carry on gardening and get flower and plants despite water supply dearth . "
Indeed , at Valhor they believe that becoming more sustainable occur along with various opportunities : " It ’s an chance to show how tree diagram and industrial plant can contribute to treat various environmental challenge ; urban heat island effect , water direction , aura befoulment , CO2 management , to name just a few . "
Valhor ’s communication campaign
A confirming outlookThe organisation has a positive outlook for the future of the industry : " We run away various project to increase the resilience of the industry . The communication campaign is just one example . We also launched a process for the recycling stack and container for professional usage . In improver , we are construct a fresh strategy or the next 6 years . " In November , Valhor will observe its twentieth anniversary .
For more information : VALHORwww.valhor.fr
