Floriade Expo 2022 in Almere , the Netherlands , gives the horticultural sphere as a whole a point , but also case-by-case growers . For object lesson , they can go into mathematical product competitor . But how do cultivator themselves really view these competitions , in which not only a panel but also the consumer is involved in judging ? Jolanda Nieuwenhuijze of Dutch baby’s room De Hoog Orchids gives us her linear perspective .
Their pot orchid Dendobrium nobile ' Sunny eye ' get the mellow score from consumers in its family . Jolanda : " We were also award a plunder by the professional jury , namely third shoes , good for bronze , but on the other hand the public , so at last the consumer , made a very different choice from the wide selection of products they had . In the end that is what it is all about , at least that is our opinion . "
Photo rightfield : the prize - winning crapper orchid from De Hoog orchid
Too criticalPeople in the industry often look at the products offered far too critically , fit in to Jolanda . " It always has to be perfect . A product ca n’t have smudge or a small legal injury on the leaf , it must have a perfect line of work of flowers and leafs , with everything on the same superlative , heaviness , maturity date , and so on . In myopic , it has to be exactly as key and like the photo of what exists digitally on supply platforms like Floriday . "
However , the consumer does n’t think like that at all , Jolanda notices . " They do n’t stand with a laptop computer next to the plants to see if they meet the right spec , if they have endured years of maturation , if the heyday are the same size or if the length is 45 cm instead of 60 cm . "
surprisal about customer choiceNo , the leverage of the works and flowers are ( still ) mainly made by woman who are doing the shopping , she say . " They come down in beloved with that industrial plant , that one flower or that posy and do not pay attention to the specifications , which is a middling unknown globe for them . "
" Once the consumer has made the purchase decision , which seems to happen within one second , they look in the range of that particular choice and foot out that industrial plant that they wish well . The following customers do the same and it happens quite often that we as a grower or specialist retail merchant are surprised by the fact that the customer really does not choose the plant that is closest to the right spec , so almost perfect as if it were no longer a rude product . "
De Hoog Orchids , just like Evanty , Freshcap and Antogether Bouman , receive the first prize from the consumer who were appropriate to choose from the same products as the traders . Jolanda : " It gave a totally dissimilar pictorial matter , but we are happy with the wish of our target group ! "
The prize - winning grower in the categories exotics , cutanthurium , grass orchidaceous plant and bay window anthurium
For more information : Jolanda NieuwenhuijzeDe Hoog OrchidsT : +31 ( 0 ) 15 2620429[email protected][email protected]www.dehoogorchids.com
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