Find out how to make this pretty - in - pinkish afters before it becomes the next big thing on # foodtok . 🩷

Jake Sternquist

The 2010s were all aboutmillennial pink , then theBarbiemovie show in a bright and bluff epoch ofBarbiecore . But honestly , Americans ’ worship of all things pink is nothing new . Flash back to the forties , and thePink Squirrel cocktailwas like that era’sAperol Spritz .

In the food space , pink is typically hold for hemangioma simplex and pinkish lemonade - flavored fare , as well as grapefruit , Citrullus vulgaris , novel fig flesh , beet , andsalmon . But in the past few months , we ’ve been seeing growing impulse for pink popping up in a blank space we have n’t seen it much before : velvet bar .

A year ago onsocial media , Mandy Merriman highlighted a “ hidden gem ” from her cookery book , I’ll Bring the Cake : a three - tier up Pink Velvet Cake that garnered more than 13,000 the like on Instagram alone . In the year since , a handful of other formula developers have dropped pinkish velvet - inspired desserts . Then Crumbl , a afters company that shares itssupersized cookiesand other dainty in an iconic pink box , recently debut aPink Velvet Cake Cookieas well as an lovely two - tier miniPink Velvet Cake .

harmonize to trend - watch out baker Alisa Woods , owner ofSift n Sprinkle Bakeryin Des Moines , Iowa , “ due toBarbie , pink had a major moment in 2023 and has n’t lose much steam since . With whimsey and fairytales as some of the trend inspirations for 2025 , I would not be surprised if we cut into our pastel and floral cakes to find a pink hue . ”

say on to learn more about the velvet cake family and Pink Velvet Cake specifically . Of course we could n’t leave you hanging without a Test Kitchen - hone Pink Velvet Cake formula that ’s so pleasant-tasting , it will have you ready to “ Dance the Night ” away .

What Is Velvet Cake, Anyway?

Popularized by showstopping ruby - and - whiteRed Velvet Cakes , “ velvet ” is really a type of cake that has a characteristic texture feature a stinker that ’s fine , tight , stamp , and high-minded . When you take a bite of velvet patty , it should tender a melt - in - your - mouth sensation , Langan explain .

you’re able to attain a velvety texture in a patty from any number of strategies , Langan and Sarah Brekke , M.S.,Better Homes & GardensTest Kitchen brand manager agree , include adding any of the following ingredients or employing these techniques :

“ In comparison , apound cakeor butter cake may be denser with a slimly coarse crumb , ” Langan tellsBHG . “ promise a cake a ' velvet ' cake is more a condition of endearment than trifle ; one that a bread maker bestow upon a cake to transmit its red-hot and light texture . ”

What Is Pink Velvet Cake?

As you might expect , a Pink Velvet Cake is one of these velvet - dash cakes that ’s pinkish .

“ A typical cherry-red velvet patty utilizes a special kind of chocolate with buttermilk and vinegar to create a reaction that turn your cake a dark nicety of red . For Pink Velvet cake , you ’ll leave behind the chocolate out , but still include that sweet tang of buttermilk to congratulate the vanilla extract , ” Woods says . “ The pink normally comes from a few drops of beneficial - timber food for thought color ” ( or pink or red fruit succus or freeze - dry out fruit powder , Brekke adds ) .

The result : A moist , raw vanilla extract bar with a thin tang ofbuttermilkthat ’s jolly in pink — and ready to be dress up with your favorite frosting . As far as that frosting goes , “ I think the classic emollient cheeseflower icing is still the good choice for both relish and colour contrast , ” Brekke believes .

Pink Velvet Cake Ingredients

Besides broil staples like salt , baking powder and soda , sugar , andvanilla extract , our Test Kitchen ’s Pink Velvet Cake recipe calls for a few budget - friendly component that make all the difference as you create your wakeful and endearing velvet dessert :

Ingredients

patty

1 1/4cupsbuttermilk , divided

1/2cupvegetable oil

5largeegg White River ( 2/3 cupful )

2tsp.vanilla

1/4tsp . pinkish gelfood coloring ( Americolor Deep Pink # 114 )

3 1/4cupscake flour

2cupsgranulated lolly

2tsp.baking pulverization

3/4tsp.salt

1/4tsp.baking sal soda

3/4cupbutter

frost

1 ( 8 - apothecaries' ounce ) packagecream cheese , softened

3/4cupgranulated sugar

1Tbsp.vanilla

2cups(1 dry pint ) coldwhipping cream

Directions

Prep Pan

Preheat oven to 350 ° fluorine . Grease two 9x2 - inch circular cake pans . Line the bottom of pans with lambskin or wax newspaper . Grease newspaper publisher and flour the pan . ( Or grease one 13x9x2 - inch pan . )

Make Buttermilk Mixture

In a 1 - cupful spyglass measure cup unite 1/2 cup of the buttermilk and oil ; jell aside .

Prep Wet Ingredients

In a 2 - cup trash measurement cupful compound the persist 3/4 cup buttermilk , eggs whites , vanilla extract and nutrient colour . whisk broom with a crotch to merge ; set aide .

Make Batter

In the bowling ball of a rack sociable combine flour , granulate sugar , bake powder , salinity and bake soda . fuse with paddle affixation to mix . Add softened butter to dry ingredient and combine on low speed until the butter is incorporated and mixture looks like common sand ( about 1 arcminute ) . With sociable running on low-toned speed , impart the buttermilk - crude oil admixture . Increase mixer to medium speed and beat for 2 minute .

Add Egg Whites

Stop mixer and scrape sides of bowl . Add egg white mixture , 1/3 at a meter , beating on low speed for 15 seconds between each addition . Continue beating on low speed until thoroughly combined , about 30 seconds more . Spread batter evenly in prepared pan .

Bake

Bake 35 to 40 minutes for 9 - in pear-shaped pans or 40 to 45 minutes for a 13x9 - inch goat god , or until a toothpick inserted in the center comes out clean . Cool cake layer in genus Pan 10 mo . take layers from Pan . Remove and discard mount paper ; cool wholly on telegram racks . ( about 1 time of day ) . Or localise 13x9 - column inch cake in pan on a conducting wire rack ; cool altogether .

Make Frosting

Meanwhile , prepare frosting . In a large mixing roll thrum together cream tall mallow , 3/4 cup bread and 2 tsp . vanilla on medium stop number until well mixed and sugar has dissolved ( about 1 hour ) . bit by bit add moth-eaten whipping emollient . stay wash up on medium - high speed until the mixture becomes slurred , like whipped cream , 1 to 2 bit . ( take a crap 4 cups frosting ) .

Assemble and Serve

For a stratum cake , place one cake bed on a serving plate . Spread 1 cup frosting over patty layer . Repeat with stay layer . Frost top and side of cake with remaining ice . ( If make 13x9x2 - in patty , spread frosting over bar in pan . gelidity at least 1 time of day before serving . ( point : This makes the patty sluttish to slice . ) .

How to Store Pink Velvet Cake

Cover and store cake in the refrigerator for up to 5 days .

Nutrition Facts(per serving)

  • The % Daily Value ( DV ) tells you how much a nutrient in a intellectual nourishment serving contributes to a day-by-day diet . 2,000 calories a day is used for ecumenical alimentation advice .