With sales of flowers up 13 % for Mother ’s 24-hour interval 2024 , and roses continue to be bestsellers , the Waitrose Foundation Mother ’s Day sweetness smack all the more sweet , as they ’re a gift that truly devote back .
usable in - storehouse from March 26th , Waitrose Foundation bouquets include flowers grown , picked , and mob through Foundation farms in Kenya . A per centum of the sales from all Waitrose Foundation - label products is endue back into the communities they ’re sourced from , with funds dedicated to improve the livelihoods of farm workers and their house .
Special deliveryOver the last 10 years , the Waitrose Foundation has funded a gestation unit that ensures the safe pitch of up to 4,000 babies every year .
In 2015 , the Waitrose Foundation partnered with Karen Roses farm and the Baringo County Government to build a new pregnancy unit , replace a smaller , poor facility and significantly ameliorate maternity services in the country . The facility has provide quality motherhood care to yard of women each year , with a consecrate surgical dramaturgy , ultrasound , and cristal - ray equipment .
staff with five doctors and 15 nurse , the unit provides timbre aid as well as community of interests outreach programs , further supporting enate health by educating expectant mother on the benefit of infirmary births and HIV prevention .
Charlotte Di Cello , Waitrose Commercial Director and Chair of the Waitrose Foundation Global Board , said : " From providing crucial motherhood and health care services , to microloans for economic authorisation , the Foundation is give to endow woman and creating a bright future for them and their communities .
" By put back into the residential area that bring out some of our stunning flower , as well as everyday grocery , the Waitrose Foundation help to improve lives with every sale . When we talk about intellectual nourishment to palpate good about - this is it . "
To address the challenge of childcare that mothers face once they ’re ready to return to work , the Foundation has recently suffer the building of a new crèche at Karen Roses farm . The facility has the capacity to receive 100 children , so that their parent can feel assured while at body of work that their kid are safe and happy .
A gift that gives backOne particular bouquet this Mother ’s twenty-four hour period feature a unique , hand - beaded laurel wreath , meticulously crafted by adult female ’s biotic community groups from formerly opposing tribes in Northern Kenya .
Waitrose Foundation Roses Bouquet with Heart Decoration , £ 15
The UPEED ( United for Poverty Eradication & Economic Development ) and SATUBO Segera women ’s residential area groups were give to empower fair sex , provide attainment and training , and improve livelihoods for young and vulnerable community penis .
The SATUBO group is made up of women from three communities in Northern Kenya , which face challenges triggered by a lack of pedagogy , impoverishment , and special access to employment .
The Waitrose Foundation marks its 20th anniversary this year . Since its origin , over £ 22 million has been yield by customers ' purchases , activate the obstetrical delivery of over 2,000 community - led projects across 10 countries in Africa , as well as one farm in Costa Rica . In 2023 , Waitrose Foundation projection hand over 166,000 farmers , workers , and community of interests beneficiary .
