For me , marketing is one of the big challenges of farming . Working all day in the red-hot sun ? act heavy thing around all day ? No job . Finding new customers at the same time ? Now I ’m daunted .
Marketing our farm is constantly on my nous . Restaurants change chefs , multitude move , incomes modify — your client foundation is one of the few things that ’s entirely out of your control , but it does n’t have to be .
One great way to steady your client base is to make all potential next customers aware of you by having a robust social media presence . for sure this can be taken to the extreme point , but it does n’t have to be a burden . I ’ll give you some basic tips for an easy approach to day-to-day social media and you could choose the unity that crop for you . After that I ’ll give some tips for how to employ your plan .
Post One Daily Photo
Use your Instagram ( or , if you do n’t yet have an account , join Instagram , then use it ) for exactly its intent — adorable photograph . The goal is to build an attachment to your farm through social metier , so show people the animals ( especially child ace ) , the farmers ( again , especially sister one ) , the gardens , the intellectual nourishment and any “ farmy ” hooey you ’re well-off display . Facebook is great for this , too . Do n’t recognize what to subtitle ? Just tell a story from that week — no want of those on the farm — but always make certain to caption . Posts with caption encourage people to affiance .
Share Recipes
citizenry get it on to make out what to do with your food . So whether the formula follow from you , or from somewhere else , as long as it has relevance to your farm I say partake it on social media .
Make Videos For Your Customers
Not long ago , I write aboutmaking farm videos . We recently had a CSA issue at our farm and the member confirmed for us that the video recording were among their favorite resources . picture are not hard to make , and you do not need much equipment . ( manifestly , the more specialised video equipment you have , the comfortably the picture will turn out , but it ’s not necessary . ) Make videos on societal media that are near enough , and who acknowledge ? Maybe YouTube could be another income flow for you .
Make A Schedule
If you are the variety of person who likes lists or schedule , then I recommend looking at your week and give every day a dissimilar case of update . Mondays could be “ partake in a formula mean solar day . ” Tuesdays could be telecasting day ( yours or one you like from YouTube , sans politics , of course of instruction ) . Inspirational efforts such as “ We set about This Midweek ” could be fun . You could design for “ Throwback Thursdays ” with old pictures of yourselves or the farm . Have merriment with it . Make a plan for every day . Plan special mail for the holidays in front of meter . you may mail on the weekends , though fundamental interaction is not always high on Saturdays and Sundays .
Do n’t feel overwhelmed by the theme of posting every day , but posting regularly will garner you more attention in your community and give you more reach when you want to expand your customer base .
