Veiling Rhein - Maas achieved Cartesian product sales of EUR 248 million in the first half of 2024 . This is exactly the same level of tax revenue as in the first one-half of the late twelvemonth . The first six calendar month of 2024 were primarily characterized by full mean prices with a slightly grim mathematical product compass . " impart the capricious weather , which had a significant impact on business in the second poop of the year , we are slaked with our product sales for the first one-half of the year , " explain Günther Esser and Cees Hoekstra , Managing director of Veiling Rhein - Maas . Marketing place
As the good sales week of the second quarter , Mother ’s Day week ( Monday , 6 May - Sunday , 11 March 2025 ) was very acceptable overall for Veiling Rhein - Maas and it will probably stay the best sales week of the year . It is particularly pleasing that the level of sales accomplish during Veiling Rhein - Maas ' previous platter workweek for Mother ’s Day 2023 was outmatch once again . Veiling Rhein - Maas attain near and stable gross sales with sound average prices for almost the integral first one-half of the year . One of the reasons behind this was the detectable shortfall of goods . In the first half of 2024 , Veiling Rhein - Maas was down on the former year in term of volume for weakened flower . This was mainly due to a shortage of tulips , although there are now also shortages in outside products . The grounds for this is the excessively besotted atmospheric condition in the second quarter , which meant that many lot were not ready to be sold . The name for genus Gerbera are also too low-spirited , in the main because of the conditions .
The poor weather and abject volume also had an impact on the auction of potted plants . However , thanks to the positive developments in February , March and in the first two weeks of April , sales and average prices at the vendue were slightly higher than expected despite the difficult selling situation in May and June . Flowering indoor plants sold well but sales of outside potted plants were sluggish in June in particular . requirement here was depressed due to the initially low temperatures and the high amounts of rainfall , including storms with flooding in southern Germany . There was far too little near weather for gardening across Germany and this has been distinctly mull in sales of bedding and balcony plants . Only perennial sold well . The extreme slug and snail infestation sham domestic garden this year has also been impacting sales and the resulting need for consumer to corrupt replacement flora .
Customer engagement in the first half of the year was on a similar stratum to the old twelvemonth - with a slightly lower proportionality of in - person visitor to the auction bridge . As a result , client participation is now cleave evenly between those attending the auction sale in person and client buying remotely . This development confirms the slip towards the digital sales channels of remote buying , clock pre sales and the webshop that has been going on for several years now . In the first one-half of 2024 , sales in clock pre sales increase by 6 per cent equate to the same period in the previous twelvemonth . This increase in revenue was equally separate between gash flush and potted plant . Since the end of February , Veiling Rhein - Maas ' clock pre sales has had a new layout which has been well received by customers overall . The clock pre sales unexampled layout is quite exchangeable to a webshop with a wide range of newfangled alternative such as filtering and searching available , and a significantly optimised exhibit of the lots on offering including product images .
The Veiling Rhein - Maas portal on the web site , which could previously only be used by customers , is now also being expanded to include functions for suppliers . From calendar week 29 , suppliers of potted plant will be able to enter their delivery notifications via the vena portae . In the future tense , they will also be capable to to set clock pre sales prices and - if desired - minimum prices . The portal also contains documents such as weekly reports , daily results and similar , which can be view online or downloaded .
The fellowship ’s strategical outlook already go far beyond the " Standort 2025 " project . veil Rhein - Maas , together with its two parent fellowship Royal FloraHolland and Landgard , is currently outlining a strategical ten - year program . An of import start point for this plan is the expect changes in the overall market for flower and plants as well as further changes in client requirements and consumer behaviour . As part of its ten - twelvemonth design , Veiling Rhein - Maas is already working these imaginable changes into the framework conditions and developing responses for the future . The object of the design is to formulate and implement confirming future prospects for the successful Veiling Rhein - Maas model . This involves the continuous further ontogeny of Veiling Rhein - Maas , including the various distribution channels and the entire substructure at the Straelen - Herongen site .
Trade fair activitiesIn June , Veiling Rhein - Maas visit the IFTEX international flower fair in Nairobi , the largest craft fairish for flowers and plants in Africa . The Veiling Rhein - Maas representative that go to used the just to take for talk with Veiling Rhein - Maas suppliers and to establish new contact with producer . The next trade fair that Veiling Rhein - Maas will attend is Florall in Waregem , Belgium , which will be hold on 20 August .
For more information : Veiling Rhein - Maas[email protected]www.veilingrheinmaas.com
