I have said it before , but what makes farming so difficult is that it is an entire business all at once . When you start a farm , you instantly become the manufacturer , distributor and vender . For that ground , I will often hire out any jobs that need to be done really well or that I may not possess the skills or equipment to accomplish myself . picture taking is one of those area .
Countless times over the days , our farm has needed a nice photograph for one affair or another . Sometimes it ’s a web log post for our shareholders , sometimes it ’s forannouncing our CSA , but no matter what the need , expert photos come in handy .
Last class , we traded a share of our CSA to aphotographer(whose photograph you see here ) . This was far and out one of the best investments we have made in our merchandising . And that ’s why we ’re doing something standardised again this twelvemonth . Where ’s the time value in such an expenditure ? Here ’s a short list that I will let in just covers all of the potential drop of a good photo package . Loren Gifford
Good Photos Make Your Business Look Professional
Again , land is a patronage . It ’s a rural industry and a local operation , so it ’s OK to be a little rustic . Nevertheless , it is a business . Having a folder of photos ( I recommend 20 to 50 good I ) can really help with online declaration , making posters for your farm , business concern cards , or whatever you call for to stand out above the competition . These photo should be a mixture of candid stab ; food and farm photograph ; soul and class portrayal ( those are vital ) ; plus , of track , animals if you have any . This see you have everything covered for your promotional want .
Good Photos Help Garner Press
When a local newspaper or publication wants to do a story on you ( or if you would care toconvince themto do a story on you ) , have a great set of photo helps make this all much easier . Make certain that whoever contact you knows that you have photograph that you’re able to provide . One obligatory note about this would be to OK the use with the photographer and always give them credit .
Good Photos Give You Social Media Fodder
Good Photos Help You Create Themes
As I aver above , photos make your farm business front professional , and they also have an summate bonus : They give your marketing force a musical theme , particularly when all of the photo come from the same photographer and photo shoot thus have a like texture . The value of a theme is that it can make all of your social medium look cohesive so that when someone find out a broadsheet out in a coffee shop , they may subsequently make out the images online when they are searching for a local farmer . It ’s all part of the brand . It helps to bring customers in and reminds them that they require to sign up for that CSA they saw in the coffee shop .
Good Photos Are Just Fun
Lastly , lease ’s be honest . It is full to have exposure every year to look back on as your farm and family originate . In a world of societal medium , where photos are fleeting and go away speedily into your provender , it ’s nice to have a way to reflect and see how far you ’ve come . And when they are beautiful and really professional , all - the - better , correct ?
Loren Gifford
