Promoting your product to the consumer can be time - consume . Having someone to elevate them for you could be very expensive . For a couple of year , the Danish , outside trading company , GASA Group , has been doing this for its trading partners .
Throughout the value chain , GASA Group helps its suppliers and customers to supercharge their sales agreement .
One of the actions taken , by GASA Group , is the ' Focus Garden ' . “ The ' Focus Garden ' is a preview of 2020 seasonal products , particularly designed for blogger , influencers and journalists ” , say Kristian Krogh Baagøe , Sales Consultant at GASA Young Plants .
He explains that the Focus Garden is a number of small exhibitions made as show gardens with a focus on specific products for the 2020 time of year .
As part of last workweek ’s events during’Handelspladsen ' and ' Odense Blomsterfestival ' in the city of Odense , Denmark , GASA Group hold a house fair with inspirational themes such as ' integrate container ' , ' Vintage Garden ' , ' Focus Garden ' and ' Norse Bedding Plant Show ' .
25 blogger , journalists and influencers were call for to the house sightly at GASA Group , admit a guided tour confront all the products at ' Focus Garden ' and also a possibleness to vote for their favorite works at ' Scandinavian Bedding Plant Show ' .
“ We desire to do something different and with the power of social sensitive , we are able to influence many consumers as well as customers with unexampled products on the market ” tell Kristian Krogh Baagøe .
In addition , he continue : “ By read the journalist , blogger and influencers the merchandise before they move into the market place , we can see an increase hype for each production , before they even turn over the market place . ”
“ We have such a neat reaction from visitors at the ' CPH Garden Show ' , and therefore we decided to invest more metre in creating vitrine for the consumers and influencers ” , tell Kristian Krogh Baagøe . Ever since , GASA Group commence organizing more small events for influencers , bloggers and journalist in purchase order to influence the consumer .
The combined effort , partially of events and part of the even use of societal medium , has been the stepping - stone for understanding and influencing consumer , which is also the main reason for GASA Group Denmark ’s 2d involvement at the ' CPH Garden Show ' .
At all events , GASA Group further some of its focus products combined with other products of high interest - making a great combination of both the novel season as well as the current season . For representative , at the ' CPH Garden Show ' , GASA Young Plants presented 2020 - stress intersection at the key stage as well as they showed ways to apply the current season ’s products in new ornamental elbow room .
Taking influencers and consumers on the journeying from seedling to flower and from single use to decorations is just one of the fashion , in which GASA Group is making better relations with their suppliers and client .
For more selective information : GASA Young PlantsKristian Krogh Baagøe , Sales Consultant[email protected]www.gasagroup.com
© FloralDaily.com/Elita Vellekoop
